Advertising Agency

STAND OUT FROM THE CROWD!

Advertising agency:
1. Account Service Department
- Account Service ---> sebagai penghubung antara kepentingan klien dan agency. Membuat budget iklan.
- Strategic Planning ---> menentukan strategi yang digunakan untuk melaksanakan kepentingan klien

2. Creative Department

- art director
- copy writer
- graphic designer

3. Media Department
- media planner
- media buyer ---> yang membeli media untuk menayangkan iklan

4. Supporting Unit
- Traffic
- Multimedia artist
- Production

Jobdesk Account Executive
1. Memahami brand : kompetitornya siapa, pasarnya siapa, iklan kliennya seperti apa
2. Analisa kompetitor: pricing, communication, activation, etc
3. Develop creative brief & media Brief campaign
4. Communication Campaign plan
5. Job brief dor daily work
6. Memsupervisi tim (creative & media) in order to deliver the work on schedule (quality timing)
7. Responsible for contact report for every meeting or conversation with client
8. Monitor the market situation of his/her brands.

Flow of work
1. Ad briefing from client
2. Account service & strategic planning develop creative brief ---> start from market visit FGD (Forum Group Disscussion) & desk research
3. Creative develop creative concept, strongline, storyboard based on creative briefing
4. Presentation to client
5. Client to approve the creative concept & storyboard
6. execute the plan:
- TVC : shooting with Production House
- Print Ad: Photo Session for print materials
- Recording for Radio commercial